The Enduring Legacy Of Dewars
A Company History
By Ian BuxtonThe rags to riches story of John Dewar & Sons is probably the most colourful of any whisky company, largely owing to the remarkable talents of John Dewar’s two sons, John Alexander Dewar (who finished as Lord Forteviot) and his brother Thomas (who was created Lord Dewar of Homestall) – and as such provides a fascinating insight into the Scotch whisky industry during its formative and most colourful era.
The Dewar’s story is also a benchmark study in the history of advertising and marketing, in which dark arts Tommy Dewar was a pioneer. “If you don’t advertise you fossilise”, was one of his aphorisms, as were “advertising is to business what imagination is to poetry” and “keep advertising and advertising will keep you”.
In this extensive company history, leading whisky writer Ian Buxton tells the story for the first time, building on unique access to the Dewar company archives and bringing the story from the firm’s foundation in 1846 right up to the present day.
To quote Charles MacLean’s Foreword, “This is not only a beautiful book, it is engaging and informative.”
CONTENTS
Foreword by Charles MacLean
1. History: “Most men are great believers in heredity until the son makes a fool of himself.”
2. People: “No two men are alike, and both of them are glad of it.”
3. Aberfeldy Distillery: “We have a great regard for old age - when it is bottled.”
4. Dewar’s Blends: “We never brag about our long lineage, except upon the label.”
5. Awards: “The quality of the article should be its greatest advertisement.”
6. Timeline: “The only thing you can get in a hurry is trouble.”
Bibliography & Acknowledgements
Key Features
First approved company history of Dewars.Ordering Information
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Price: | £19.99 |
| Format: | Paperback | |
| Page Extent: | 192 | |
| Size: | 270 x 245 mm | |
| ISBN/EAN: | 978-1-906476-05-2 | |
| Imprint: | Angels' Share |
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